Free Hiker X Parley Cut down's & creative versioning

Social Cutdowns & Versioning

Free Hiker X Parley Cut down's & creative versioning

Social Cutdowns & Versioning

To roll out this campaign across multiple Social Media platforms custom versions had to be made.
There was a demand for Male, Female and Dual versions, Horizontal , Square and Vertical formats in different length Regarding the Social channel, including Key visuals , Messaging, subtitles and Keith's voice-over or Sound Design.
Different URL's and CTA's for specific markets and Social Channels. 

The featured photographer Keith Ladzinski exploring Outdoor terrain shares his thoughts on single use plastic.
 PROGRAMMATIC VIDEO (aspect 16:9) UK Market
- Channel: Youtube and Digital Out of Home (display)
- Version: 15 sec's Keith Story (English subtitles)
- Statics: Key visuals & messaging.



 PROGRAMMATIC VIDEO (aspect 16:9) DE Market
- Channel: Youtube and Digital Out of Home (display)
- Version: 15 sec's Keith Story (German Subtitles)
- Statics: Key visuals & messaging.
PAID SOCIAL (aspect 9:16) UK Market
- Channels: IG Story & Snapchat Story
- Version: 15 sec's Keith Story
- Statics: Key visuals & messaging , subtitles

PAID SOCIAL (aspect 9:16) DE Market
- Channels: IG Story & Snapchat Story
- Version: 57 sec's Keith Story
- Statics: Key visuals & messaging ,  German subtitles
PAID SOCIAL (aspect 9:16) UK Market
- Channels: IG Story & Snapchat Story
- Version: 06 sec's Female Story
- Statics: Key visuals & messaging & URL
PAID SOCIAL (aspect 9:16) DE Market
- Channels: IG Story & Snapchat Story
- Version: 06 sec's Dual Gender Story
- Statics: Key visuals & messaging & URL
PAID SOCIAL (aspect 1:1) UK Market
- Channels: InFeed  & Twitter
- Version: 06 sec's Dual Gender Story
- Statics: Key visuals & messaging & URL
PAID SOCIAL (aspect 1:1) UK Market
- Channels: InFeed  & Twitter
- Version: 06 sec's Female Story
- Statics: Key visuals & messaging & URL

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